Las Vegas, February 19, 2025
The Experiential Design Authority announced the winners of this year’s CES BOSS (Best of Show Stand) Award winners last night during an event in Las Vegas hosted by Exhibit City News. The awards honor the top-ranked exhibits from the 2025 Consumer Electronics Show.
Winning a Gold Award for first place was the exhibit for LG Electronics, which embodied the theme “Live Beyond” through distinct zones representing a complete day: morning, noon, and night. Collectively, the zones demonstrated how the brand’s AI-powered innovations enrich users’ daily routines. The macro narrative helped attendees make sense of the 41 core components the brand had on display at CES, including vehicle sensing, communication, and lighting technologies.
Designed by LG and fabricated by Czarnowski, the exhibit impressed attendees and BOSS Awards judges alike, the latter of which referred to the experiential space as immersive and engaging, noting the well-integrated technology, strong thematic storytelling, consistent branding, and showstopping element in the form of a kinetic transparent OLED display. In the words of one judge, “Iconic visual elements were seamlessly woven into an unforgettable experience. The details were carefully considered and well executed, showcasing a remarkable level of meticulous attention,” while another added, “Every element worked in harmony to create a cohesive and impactful brand experience.”
Second and third places went to Waymo and SK, respectively. One judge had this to say about the Saarinen TWA-inspired Waymo exhibit: “I love everything about this exhibit experience. Organic shapes accent almost every detail giving it a modern, futuristic appeal that showcases the product nicely, and the wooden details throughout were a brilliant, beautiful, tactile touch.” Meanwhile, one judge called SK’s exhibit “an absolute standout,” specifically lauding the space’s impressive design, captivating interior, and immersive experiences. Rounding out the top five were the exhibits for Samsung Electronics and Ring, both of which earned Gold Awards as well.
“These winners represent the best of the best from this year’s Consumer Electronics Show,” said Travis Stanton, Director of Strategy at Storylink Creative and Executive Director of The Experiential Design Authority. “In many ways, they represent the future of the experiential marketing and design industries, providing a peek inside the crystal ball of where the exhibit-design industry is likely headed.”
Silver Awards, representing exhibits in sixth through tenth place, included Scout Motors, Hisense, Xreal, Bosch, and Kubota North America, respectively, with the remaining 20 finalists (ranked 11th through 30th) being recognized as Bronze Award honorees. Additionally, a Bronze Award for Honorable Mention was presented to TCL Corp., and this year’s People’s Choice Award winner (chosen by popular vote on the Exhibit City News website) was Oshkosh Corp.
In terms of companies associated with the design and/or fabrication of this year’s award-winning stands, Czarnowski was associated with four projects, including LG, which earned first place. Meanwhile, MC² and Dreamcraft were both involved in three projects each, with Dreamcraft playing a role in the Waymo and SK stands, which won second and third place, respectively.
“The Experiential Design Authority is proud to play a role in spotlighting exceptional experiential design, and we look forward to our BOSS Awards becoming a staple of CES, as well as many other domestic and international events moving forward,” said Stanton, who recently began accepting entries into the organization’s ExSys Awards (which honor exhibits designed using pre-fabricated system-based components), as well as The Experiential Design Authority’s upcoming World Expolympics competition, which will recognize the most exceptional experiential designs on display at the 2025 World Expo in Osaka, Japan.
Below is a full list of this year's honorees:
GOLD AWARD - FIRST PLACE: LG Electronics
Design by LG; Fabrication by Czarnowski
GOLD AWARD - SECOND PLACE: Waymo
Design by NVE Experience Agency; Fabrication by Dreamcraft; Assistance from Volt, Stories Unlimited, Rite, Melted Colab, Scenic Route and Prop Masters, and Primo XL
GOLD AWARD - THIRD PLACE: SK
Design by Rish Iyagi; Fabrication by Dreamcraft
GOLD AWARD - FOURTH PLACE: Samsung Electronics
Design by Cheil Worldwide; Fabrication by MC²
GOLD AWARD - FIFTH PLACE: Ring
Design by Monks; Fabrication by Two Eighteen
SILVER AWARD - SIXTH PLACE: Scout Motors
Design by New Moon; Fabrication by MadeFirst
SILVER AWARD - SEVENTH PLACE: Hisense
Design and Fabrication by Impact XM; Production by Peak Event Production Services
SILVER AWARD - EIGHTH PLACE: Xreal
Design and Fabrication by Together Act Marketing Consultants; PR by Lightspeed
SILVER AWARD - NINTH PLACE: Bosch
Design by Made OK; Fabrication by Metron Eging; Installation by Willwork; Lighting/AV by ICT
SILVER AWARD - TENTH PLACE: Kubota North America Design and Fabrication by Czarnowski Collective; Assistance from CT Worldwide, Brumark, and Reality Engineering
BRONZE AWARD - 11th Place: Siemens
Design by Sparks, a Freeman Company; Fabrication by Sparks and Freeman AV; Technical Elements by Freeman AV
BRONZE AWARD - 12th Place: TCL Corp.
Design and Fabrication by George P. Johnson; Assistance from Freeman
BRONZE AWARD - 13th Place: Panasonic
Design by Panasonic Global Design & CES Planning Team, Czarnowski Collective; Fabrication by Czarnowski Collective; Lighting by Fine Design; AV by Flex AV
BRONZE AWARD - 14th Place: EssilorLuxottica
Design by Simmetrico; Fabrication by MC²
BRONZE AWARD - 15th Place: BMW of North America
Design by The Game; Fabrication by Czarnowski; Assistance from Creative Technologies, Conex, Metron, NIYU, and Elastique
BRONZE AWARD - 16th Place: John Deere
Design and Fabrication by MC²
BRONZE AWARD - 17th Place: Honda Motor Co.
Design by Dentsu; Fabrication by Trade Design Inc.
BRONZE AWARD - 18th Place: Mobileye
Design by AVS Creative Visual Solutions and Ruckus Marketing; Fabrication by Ruckus Marketing
BRONZE AWARD - 19th Place: Hyundai Mobis
Design by NIZ Space; Fabrication by ENK; Oversight by Innocean
BRONZE AWARD - 20th Place: Solum America
Design and Fabrication by Sangwha; Content by W Camp
BRONZE AWARD - 21st Place: Daedong/KIOTI
Design and Fabrication by Daehong Communications
BRONZE AWARD - 22nd Place: Abbott
Design by Factory 360; Fabrication by Catalyst; Installation by Tru Service Group; Assistance from Abbott Creative, Octave, and TSMGI
BRONZE AWARD - 23rd Place: Brunswick Corp.
Design by Brunswick; Fabrication by Kubik
BRONZE AWARD - 24th Place: Schaeffler Group USA
Design and Fabrication by The Rogers Company
BRONZE AWARD - 25th Place: Nikon Corp.
BRONZE AWARD - 26th Place: Here Technologies
Design by Jack Morton Germany; Fabrication by Dreamcraft; Interactive Content by Jack X, Bitteshoen, and Here Technologies
BRONZE AWARD - 27th Place: Sony Group Corp.
Design by Sony Design Center and Blumlein Associates; Fabrication by Art Guild; Assistance from Freeman, Creative Technology, Illuminations Productions; Firehouse Productions, Sony Pictures Entertainment, Sony Playstation, Pixomondo, and Sony Electronics
BRONZE AWARD - 28th Place: Oshkosh Corp.
Design by 3D Exhibits, a Sparks Company, and Sparks, a Freeman Company; Fabrication by 3D Exhibits
BRONZE AWARD - 29th Place: Dassault Systemes
Design and Fabrication by The Taylor Group
BRONZE AWARD - 30th Place: Sumitomo Rubber Industries
Design by Hakuhodo Inc.; Fabrication by Trade Design Inc.; Installation by Willwork; Assistance from BENA, Obata Drawing Farm, Symmetri Lux LIghting, Sony PCL, Creative Technologies, AV Dimensions, DE Inc., Wow Inc., Ozuma Inc., and Bee Hive Japan Co. Ltd.
GOLD AWARD - PEOPLE'S CHOICE: Oshkosh Corp.
Design by 3D Exhibits, a Sparks Company, and Sparks, a Freeman Company; Fabrication by 3D Exhibits
BRONZE AWARD - HONORABLE MENTION: TCL Corp.
Design and Fabrication by George P. Johnson; Assistance from Freeman
For more information on the BOSS Awards, visit: https://www.experientialdesignauthority.com/best-of-show
About The Experiential Design Authority
Comprising a collective of industry leaders and champions of experiential marketing and design, The Experiential Design Authority serves as a governing body overseeing a number of international competitions, including the BOSS Awards, ExSys Awards, and World Expolympics. The organization is committed to fairness and transparency, as well as the value of professional competition and the goal of giving back to the next generation of experiential design professionals. For more information, visit www.experientialdesignauthority.com.